The NFL’s senior vice president of NFL Media, David Jurenka, said Thursday that the league based its price point on research that showed what would be affordable for a base tier and a premium tier. Like all entities, the future (and current) is direct-to-consumer strategy and today’s announcement continues the NFL’s ultimate media strategy which is both reach and the accumulation of money - Deitsch What about the price point? Now, they have their answer (for a cost). “People have asked me all the time where can I watch NFL RedZone, how can I get it on the go?” Hanson said today during a conference call. RedZone, in particular, has always been an intoxicating product, with host Hanson rightfully becoming one of NFL’s most popular broadcasters because of his devotion to multiple-screen action and “the witching hour.” This is huge news for NFL fans who have always dreamed of getting NFL RedZone and NFL Network direct to consumer. The Athletic’s instant analysis: Why is this significant? The premium version was $9.99 per month or $79.99 per year.
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